Who We Are  

At JonnyPops, our team is empowered to make an impact at work every day from producing high-quality, innovative frozen novelties to spreading kindness one pop at a time. We look for bright and ambitious individuals who seek out challenges, thrive in fast-paced and high-growth environments, align with our core values, and get fulfilment from seeing their work transform the world around them.   

Based in Elk River, MN, JonnyPops develops, manufactures, distributes, and markets frozen novelties. Retailers from coast to coast including Target, Costco, Publix, Kroger, Cub, along with thousands of regional and local grocers make JonnyPops part of their assortment.   

Growing from a dorm room start-up in 2012, JonnyPops’ mission is to make "A Better Pop for a Better World!" JonnyPops leads the frozen novelties space in innovation and uses simple ingredients with no artificial dyes. Every pop stick includes a kind deed, spreading kindness every day.  

Joining JonnyPops is an exciting opportunity to be part of high-growth brand and have a direct impact on the company’s success. Join our team and help us make “A Better Pop, for a Better World!”  

Job Summary 

The Category Strategy Analyst will play a critical role in delivering data-driven insights that shape JonnyPops’ commercial strategy. This role will leverage syndicated and consumer data to track category performance, identify opportunities, and support reporting needs for Sales, Marketing, and Senior Leadership. The ideal candidate will have 3–5 years of CPG category management or insights experience and thrive in environments that require analytical rigor, storytelling, and cross-functional collaboration. 

Essential Duties and Responsibilities 

• Regularly analyze syndicated (e.g., Nielsen, IRI/Circana, SPINS) and consumer data to deliver category, shopper, and competitive insights. 

• Build and maintain recurring reporting (e.g., velocity trackers, distribution scorecards, promo reviews, and category dashboards) for Sales, Marketing, and senior leadership. 

• Support the development of category strategies and presentations for customer meetings and executive updates. 

• Translate complex data into clear, actionable insights and storytelling that inform assortment, pricing, shelving, and promotional decisions. 

• Monitor category and competitive trends, consumer behavior shifts, and retail dynamics to identify risks and opportunities. 

• Partner cross-functionally with Sales, Marketing, and Finance to ensure alignment on category insights and reporting accuracy. 

• Continuously improve reporting tools, templates, and processes to streamline data access and analysis. 

• Participate in special projects such as pricing analyses, PPA (price pack architecture) studies, and innovation roadmaps. 

• Accept responsibility for organizational goals by proactively taking ownership of new duties and opportunities within the Strategy & Analytics function. 

Food Safety 

• Clearly reflect food safety and quality as part of the JP brand, when planning and executing projects, and while interacting with relevant external stakeholders.
• Adhere to systemwide GMPs, as expected of all JP personnel

Minimum Qualifications 

• Bachelor’s Degree in Business, Marketing, Analytics, Economics, or related field. 

• 3–5 years of CPG experience in category management, category strategy, or consumer insights with a strong emphasis on analytics. 

• Proficiency in syndicated data platforms (SPINS, Nielsen, IRI/Circana) and familiarity with consumer/shopper panel data. 

• Strong Excel and PowerPoint skills; experience with data visualization tools (e.g., Power BI, Tableau) preferred. 

• Ability to manage large data sets, conduct analysis, and synthesize findings into compelling insights. 

• Excellent communication and presentation skills with the ability to influence across organizational levels. 

• Strong organizational and project management skills, capable of managing multiple deliverables in a fast-paced environment. 

• Collaborative, entrepreneurial, and detail-oriented mindset with a passion for “better-for-you” CPG categories. 

• Results-oriented, analytical thinker with high expectations of self and a commitment to continuous improvement. 
  
  Salary range: 80,000 - 120,000

JonnyPops offers a competitive benefits package which includes the following:

• Medical/Health Insurance
• Dental Insurance
• Vision Insurance
• HSA
• FSA
• DCFSA
• Life & AD&D Insurance
• Short & Long Term Disability
• FTO/PTO
• EAP Programs
• Paid Holidays
• Employee Referral Program
• Sick & Safe Leave
• 401k
• Company Sponsored Meal Plan

* Hired candidates may be eligible to receive additional compensation in the form of bonuses and/or commissions.